Get a big picture view of digital marketing with our digital marketing strategy courses. Understand the online ecosystem and navigate the digital marketing sphere
If you have an in-house marketing team or existing digital marketing campaigns that require campaign audits, we also provide digital marketing strategy consulting and website User Experience (UX) or User Interface (UI) consulting.
Marketing Strategy Course Modules
| Subject | Learning Objective | Min. Hrs |
|---|---|---|
| Strategy & Optimisation | Develop a basic content marketing strategy and calendar | 5 |
| Strategy & Optimisation | Identify suitable platforms to showcase clients products and services | 3 |
| Strategy & Optimisation | Implement location targeting on AdWords & Facebook Adverts | 1 |
| Strategy & Optimisation | Plan for creative strategy & campaign optimisation based on Google Analytics findings | 4 |
| Strategy & Optimisation | Project impressions and clicks based on prescribed budgets & targeting | 1.5 |
| Strategy & Optimisation | Understand the digital marketing ecosystem and its possibilities | 2 |