Get a big picture view of digital marketing with our digital marketing strategy courses. Understand the online ecosystem and navigate the digital marketing sphere

If you have an in-house marketing team or existing digital marketing campaigns that require campaign audits, we also provide digital marketing strategy consulting and website User Experience (UX) or User Interface (UI) consulting.

Marketing Strategy Course Modules

SubjectLearning ObjectiveMin. Hrs
Strategy & OptimisationDevelop a basic content marketing strategy and calendar5
Strategy & OptimisationIdentify suitable platforms to showcase clients products and services3
Strategy & OptimisationImplement location targeting on AdWords & Facebook Adverts1
Strategy & OptimisationPlan for creative strategy & campaign optimisation based on Google Analytics findings4
Strategy & OptimisationProject impressions and clicks based on prescribed budgets & targeting1.5
Strategy & OptimisationUnderstand the digital marketing ecosystem and its possibilities 2