Search Engine Marketeer Training

Train up for a role as a search engine marketing marketing specialist with Council Consulting.

Our mix of modules cover the range of skills required, including initial research structuring of SEM campaigns, implementation of tracking codes in web analytics and optimisation of SEM campaigns based on analytics findings.

Modules for SEM Training

SubjectLearning ObjectiveMin. Hrs
AnalyticsImplement campaign evaluation based on URL tracking codes0.5
AnalyticsIdentify performance of individual marketing channels via Google Analytics 1.5
Search Engine Marketing / OptimisationStructure a basic SEM Campaign 4
Search Engine Marketing / OptimisationDifferentiate between content that should go into ad copy, callout extensions, site link extensions, structured snippet extensions3
Search Engine Marketing / OptimisationPass the Google AdWords Fundamentals Exam8
Search Engine Marketing / OptimisationPass the Google Adwords Search Advertising Exam10
Search Engine Marketing / OptimisationWrite a basic SEM campaign report2
Search Engine Marketing / OptimisationWrite SEM ad copy catered to high traffic keywords with compelling CTAs 4
Search Engine Marketing / OptimisationOptimise targeted keywords with match types and modifiers1
Search Engine Marketing / OptimisationIdentify relevant high traffic keywords and corresponding monthly search volumes within specific locations 2
Strategy & OptimisationProject impressions and clicks based on prescribed budgets & targeting1.5
Strategy & OptimisationPlan for creative strategy & campaign optimisation based on Google Analytics findings4
Strategy & OptimisationImplement location targeting on AdWords & Facebook Adverts 1