Search Engine Marketeer Training
Train up for a role as a search engine marketing marketing specialist with Council Consulting.
Our mix of modules cover the range of skills required, including initial research structuring of SEM campaigns, implementation of tracking codes in web analytics and optimisation of SEM campaigns based on analytics findings.
Modules for SEM Training
| Subject | Learning Objective | Min. Hrs |
|---|---|---|
| Analytics | Implement campaign evaluation based on URL tracking codes | 0.5 |
| Analytics | Identify performance of individual marketing channels via Google Analytics | 1.5 |
| Search Engine Marketing / Optimisation | Structure a basic SEM Campaign | 4 |
| Search Engine Marketing / Optimisation | Differentiate between content that should go into ad copy, callout extensions, site link extensions, structured snippet extensions | 3 |
| Search Engine Marketing / Optimisation | Pass the Google AdWords Fundamentals Exam | 8 |
| Search Engine Marketing / Optimisation | Pass the Google Adwords Search Advertising Exam | 10 |
| Search Engine Marketing / Optimisation | Write a basic SEM campaign report | 2 |
| Search Engine Marketing / Optimisation | Write SEM ad copy catered to high traffic keywords with compelling CTAs | 4 |
| Search Engine Marketing / Optimisation | Optimise targeted keywords with match types and modifiers | 1 |
| Search Engine Marketing / Optimisation | Identify relevant high traffic keywords and corresponding monthly search volumes within specific locations | 2 |
| Strategy & Optimisation | Project impressions and clicks based on prescribed budgets & targeting | 1.5 |
| Strategy & Optimisation | Plan for creative strategy & campaign optimisation based on Google Analytics findings | 4 |
| Strategy & Optimisation | Implement location targeting on AdWords & Facebook Adverts | 1 |