In-House Marketeer Training
As an in-house marketer, you are the brand guardian. You also have plenty of marketing coordination work on your hands while managing the website, web content, preparing brochures for print, sending out EDMs. Prioritising tasks and managing digital marketing vendors is key, and often, you have no idea where to begin.
Council Consulting’s digital marketing courses extensively cover online marketing strategy with a strong emphasis on brand voice, user experience and conversions.
Each module is designed to enable learners for different tasks and levels of involvement based on roles (e.g. manager, executive, officer, director etc) across digital marketing subjects like Search Engine Marketing to Social Media Marketing to Web Analytics, such that learners are able to take ownership of their company’s digital marketing effectively within their comfort zones.
In-house Marketing Course Modules
| Subject | Learning Objective | Min. Hrs |
|---|---|---|
| Analytics | Implement campaign evaluation based on URL tracking codes | 0.5 |
| Analytics | Identify performance of individual marketing channels via Google Analytics | 1.5 |
| Search Engine Marketing / Optimisation | Structure a basic SEM Campaign | 4 |
| Search Engine Marketing / Optimisation | Differentiate between content that should go into ad copy, callout extensions, site link extensions, structured snippet extensions | 3 |
| Search Engine Marketing / Optimisation | Pass the Google AdWords Fundamentals Exam | 8 |
| Search Engine Marketing / Optimisation | Pass the Google Adwords Search Advertising Exam | 10 |
| Search Engine Marketing / Optimisation | Write a basic SEM campaign report | 2 |
| Search Engine Marketing / Optimisation | Write SEM ad copy catered to high traffic keywords with compelling CTAs | 4 |
| Search Engine Marketing / Optimisation | Optimise targeted keywords with match types and modifiers | 1 |
| Search Engine Marketing / Optimisation | Identify relevant high traffic keywords and corresponding monthly search volumes within specific locations | 2 |
| Strategy & Optimisation | Project impressions and clicks based on prescribed budgets & targeting | 1.5 |
| Strategy & Optimisation | Plan for creative strategy & campaign optimisation based on Google Analytics findings | 4 |
| Strategy & Optimisation | Implement location targeting on AdWords & Facebook Adverts | 1 |