In-House Marketeer Training

As an in-house marketer, you are the brand guardian. You also have plenty of marketing coordination work on your hands while managing the website, web content, preparing brochures for print, sending out EDMs. Prioritising tasks and managing digital marketing vendors is key, and often, you have no idea where to begin.

Council Consulting’s digital marketing courses extensively cover online marketing strategy with a strong emphasis on brand voice, user experience and conversions.

Each module is designed to enable learners for different tasks and levels of involvement based on roles (e.g. manager, executive, officer, director etc) across digital marketing subjects like Search Engine Marketing to Social Media Marketing to Web Analytics, such that learners are able to take ownership of their company’s digital marketing effectively within their comfort zones.

In-house Marketing Course Modules

SubjectLearning ObjectiveMin. Hrs
AnalyticsImplement campaign evaluation based on URL tracking codes0.5
AnalyticsIdentify performance of individual marketing channels via Google Analytics 1.5
Search Engine Marketing / OptimisationStructure a basic SEM Campaign 4
Search Engine Marketing / OptimisationDifferentiate between content that should go into ad copy, callout extensions, site link extensions, structured snippet extensions3
Search Engine Marketing / OptimisationPass the Google AdWords Fundamentals Exam8
Search Engine Marketing / OptimisationPass the Google Adwords Search Advertising Exam10
Search Engine Marketing / OptimisationWrite a basic SEM campaign report2
Search Engine Marketing / OptimisationWrite SEM ad copy catered to high traffic keywords with compelling CTAs 4
Search Engine Marketing / OptimisationOptimise targeted keywords with match types and modifiers1
Search Engine Marketing / OptimisationIdentify relevant high traffic keywords and corresponding monthly search volumes within specific locations 2
Strategy & OptimisationProject impressions and clicks based on prescribed budgets & targeting1.5
Strategy & OptimisationPlan for creative strategy & campaign optimisation based on Google Analytics findings4
Strategy & OptimisationImplement location targeting on AdWords & Facebook Adverts 1