Display Ad Planner Training

Do you work in branding or are you a graphic designer or advertising agency planner? Advance your career in digital marketing and advertising by familiarising yourself with display advertising targeting, display ad banner creation and display campaign reporting and optimisation on Google Ads, Facebook Advertising and other self-service display networks.

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Modules for Display Ads Manager Training

Display Ad Planner Course Topics	Display Ad Planner Learning Objectives	Min. Hrs
Analytics	Implement campaign evaluation based on URL tracking codes	0.5
Analytics	Identify top performing creative strategies based on URL tracking	0.5
Analytics	Pass the Google Analytics individual qualification exam	10
Display Advertising	Plan display campaign targeting on Adwords	6
Display Advertising	Pass the Google AdWords Display Advertising Exam	8
Display Advertising	Write a basic Display Advertising campaign report	2
Display Advertising	Build a basic display ad with Ad Gallery on Google Ads / AdWords	2
Display Advertising	Differentiate between Topic, Placement, Keyword, Demographic, Remarketing, Affinity Audiences and In-market Audiences Targeting	1
SEM/SEO	Pass the Google Ads / AdWords Fundamentals Exam	8
Social Media Marketing	Identify suitable social networks to develop based on target audience	1.5
Social Media Marketing	Set up Facebook Advert Management	0.5
Social Media Marketing	Create a Boosted Post via Power Editor	1
Social Media Marketing	Create a Page Promotion campaign via Power Editor	0.5
Social Media Marketing	Create a video campaign via Power Editor	0.5
Strategy & Optimisation	Project impressions and clicks based on prescribed budgets & targeting	1.5
Strategy & Optimisation	Plan for creative strategy & campaign optimisation based on Google Analytics findings	4
Strategy & Optimisation	Implement location targeting on AdWords & Facebook Adverts	1