Are you a writer or journalist looking to upgrade your skills for the digital age? Take the leap into content marketing, social media marketing or website content creation with relevant training in Search Engine Optimisation (SEO), Branding and Search Engine Marketing (SEM) courses.
Learn to write search optimised copy, social media content in brand voice and strong digital call-to-actions for measurable results. Write to us now with your interest.
Modules for Online Writing Training
|Copywriting Course Subject||Copywriting Learning Objective||Min. Training Hrs|
|SEM/ SEO||Differentiate between content that should go into ad copy, callout extensions, site link extensions, structured snippet extensions||3|
|SEM/ SEO||Write SEM ad copy catered to high traffic keywords with compelling CTAs||4|
|SEM/ SEO||Optimise targeted keywords with match types and modifiers||1|
|SEM/ SEO||Identify relevant high traffic keywords and corresponding monthly search volumes within specific locations||2|
|Social Media Marketing||Develop basic Social Media content calendar||2|
|Strategy & Optimisation||Develop a basic content marketing strategy and calendar||5|
|Branding & Brand Communication||Establish target audience persona & create a corresponding brand persona||4|
|Branding & Brand Communication||Design conversations between brand and audience personas||3|