Account Management & Servicing Training (Media, Advertising & Marketing)
Prepare for an agency role as a ‘suit’ with Account Management and Account Servicing training. Learn to write digital marketing proposals, media plans and creative briefs, and advise clients on the best digital marketing strategy relevant to their business.
The following modules prepare learners for online marketing roles as Account Executives and Account Managers.
Modules On Account Management & Account Servicing
| Subject | Learning Objective | Min. Hrs |
|---|---|---|
| Analytics | Implement campaign evaluation based on URL tracking codes | 0.5 |
| Analytics | Identify top performing creative strategies based on URL tracking | 0.5 |
| Analytics | Identify performance of individual webpages via Google Analytics | 0.5 |
| Analytics | Identify performance of individual marketing channels via Google Analytics | 1.5 |
| Analytics | Segment audiences via Google Analytics to monitor specific audience segments | 3 |
| Analytics | Pass the Google Analytics individual qualification exam | 10 |
| Display Advertising | Plan display campaign targeting on Adwords | 6 |
| Display Advertising | Pass the Google AdWords Display Advertising Exam | 8 |
| Display Advertising | Write a basic Display Advertising campaign report | 2 |
| Display Advertising | Build a basic display ad with Ad Gallery on AdWords | 2 |
| Search Engine Marketing / Optimisation | Structure a basic SEM Campaign | 4 |
| Search Engine Marketing / Optimisation | Differentiate between content that should go into ad copy, callout extensions, site link extensions, structured snippet extensions | 3 |
| Search Engine Marketing / Optimisation | Pass the Google AdWords Fundamentals Exam | 8 |
| Search Engine Marketing / Optimisation | Pass the Google Adwords Search Advertising Exam | 10 |
| Search Engine Marketing / Optimisation | Write a basic SEM campaign report | 2 |
| Search Engine Marketing / Optimisation | Identify relevant high traffic keywords and corresponding monthly search volumes within specific locations | 2 |
| Social Media Marketing | Identify suitable social networks to develop based on target audience | 1.5 |
| Social Media Marketing | Set up Facebook Business Manager account for Page Management | 0.5 |
| Social Media Marketing | Perform a basic page performance analysis with Facebook Insights | 2 |
| Social Media Marketing | Write a basic Social Media Marketing campaign report | 5 |
| Strategy & Optimisation | Identify suitable platforms to showcase clients products and services | 3 |
| Strategy & Optimisation | Project impressions and clicks based on prescribed budgets & targeting | 1.5 |
| Strategy & Optimisation | Plan for creative strategy & campaign optimisation based on Google Analytics findings | 4 |
| Strategy & Optimisation | Develop a basic content marketing strategy and calendar | 5 |
| Strategy & Optimisation | Implement location targeting on AdWords & Facebook Adverts | 1 |