Council Consulting provides the following services
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Digital Marketing Consulting For Organisations
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Digital Marketing Lectures & Talks
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On-Job Training in Digital Marketing
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Customised Digital Marketing Courses, Seminars & Workshops
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Courseware Development of Training Modules for Schools & Institutions
Digital Marketing Consulting
Have you gotten the most out of the thousands that you spend in digital marketing budget every month? Many organisations do not know if they are extracting sufficient value from their e-commerce website(s) and digital marketing – and they do not know how to manage their agencies.
We help organisations like yours to take ownership of your digital marketing and online presence by critically evaluating your monthly website and digital marketing reports, performing digital marketing audits and identifying opportunities for optimisation and growth – sort of like a digital marketing manager who comes in once a month for a team debrief and follows through the year’s marketing efforts with the team.
Yes, we can also help you to whip your current digital marketing agency into shape.
Starts from S$500/month – use the widget on the right to drop us a message now.
Digital Marketing Talks & Lectures
Events like talks and lectures are an excellent way of adding value to your organisation’s audience and clientele, by investing in their education.
We have conducted well-reviewed digital marketing talks and lectures for schools and training organisations such as Singapore University of Social Sciences (SUSS) and AVADO, as well as for co-working spaces like MOX.
Starts from S$500/session – use the widget on the right to drop us a message now.
Digital Marketing Course Modules We Provide
| Subject | Learning Objective | Min. Hrs | Account Servicing | In House | Community Mgr | SEM Exec | Writer | Display Planner |
|---|---|---|---|---|---|---|---|---|
| Analytics | Implement campaign evaluation based on URL tracking codes | 0.5 | Y | Y | Y | Y | Y | |
| Analytics | Identify top performing creative strategies based on URL tracking | 0.5 | Y | Y | Y | Y | ||
| Analytics | Identify performance of individual webpages via Google Analytics | 0.5 | Y | Y | Y | |||
| Analytics | Identify performance of individual marketing channels via Google Analytics | 1.5 | Y | Y | Y | |||
| Analytics | Segment audiences via Google Analytics to monitor specific audience segments | 3 | Y | Y | ||||
| Analytics | Pass the Google Analytics individual qualification exam | 10 | Y | Y | Y | |||
| Display Advertising | Plan display campaign targeting on Adwords | 6 | Y | Y | Y | |||
| Display Advertising | Pass the Google AdWords Display Advertising Exam | 8 | Y | Y | Y | |||
| Display Advertising | Write a basic Display Advertising campaign report | 2 | Y | Y | Y | |||
| Display Advertising | Build a basic display ad with Ad Gallery on AdWords | 2 | Y | Y | Y | |||
| Display Advertising | Differentiate between Topic, Placement, Keyword, Demographic, Remarketing, Affinity Audiences and In-market Audiences Targeting | 1 | Y | Y | ||||
| SEM/SEO | Identify relevant high traffic keywords and corresponding monthly search volumes within specific locations | 2 | Y | Y | Y | Y | ||
| SEM/ SEO | Structure a basic SEM Campaign | 4 | Y | Y | Y | |||
| SEM/ SEO | Differentiate between content that should go into ad copy, callout extensions, site link extensions, structured snippet extensions | 3 | Y | Y | Y | Y | ||
| SEM/ SEO | Pass the Google AdWords Fundamentals Exam | 8 | Y | Y | Y | Y | ||
| SEM/ SEO | Pass the Google Adwords Search Advertising Exam | 10 | Y | Y | Y | |||
| SEM/ SEO | Write a basic SEM campaign report | 2 | Y | Y | Y | |||
| SEM/ SEO | Write SEM ad copy catered to high traffic keywords with compelling CTAs | 4 | Y | Y | Y | |||
| SEM/ SEO | Optimise targeted keywords with match types and modifiers | 1 | Y | Y | Y | |||
| Social Media Marketing | Identify suitable social networks to develop based on target audeince | 1.5 | Y | Y | Y | Y | ||
| Social Media Marketing | Set up Facebook Business Manager account for Page Management | 0.5 | Y | Y | Y | |||
| Social Media Marketing | Perform a basic page performance analysis with Facebook Insights | 2 | Y | Y | Y | |||
| Social Media Marketing | Write a basic Social Media Marketing campaign report | 5 | Y | Y | Y | |||
| Social Media Marketing | Set up Facebook Advert Management | 0.5 | Y | Y | Y | |||
| Social Media Marketing | Develop basic Social Media content calendar | 2 | Y | Y | Y | Y | ||
| Social Media Marketing | Create a Boosted Post via Power Editor | 1 | Y | Y | Y | |||
| Social Media Marketing | Create a Page Promotion campaign via Power Editor | 0.5 | Y | Y | Y | |||
| Social Media Marketing | Create a video campaign via Power Editor | 0.5 | Y | Y | Y | |||
| Social Media Marketing | Manage customer feedback on Social Media | 4 | Y | Y | ||||
| Strategy & Optimisation | Identify suitable platforms to showcase clients products and services | 3 | Y | |||||
| Strategy & Optimisation | Project impressions and clicks based on prescribed budgets & targeting | 1.5 | Y | Y | Y | Y | ||
| Strategy & Optimisation | Plan for creative strategy & campaign optimisation based on Google Analytics findings | 4 | Y | Y | Y | Y | ||
| Strategy & Optimisation | Develop a basic content marketing strategy and calendar | 5 | Y | Y | Y | Y | ||
| Strategy & Optimisation | Implement location targeting on AdWords & Facebook Adverts | 1 | Y | Y | Y | Y | Y |